Gorillaz x T Mobile

To launch Humanz (the first Gorillaz album in 8 years) in partnership with Deutsche Telekom, we created a world first and turned a brand colour into a media channel. To do this we created The Lenz app which fans could use to watch exclusive Gorillaz content, anywhere they saw magenta. 

D&AD Yellow Pencil (Digital) D&AD Graphite Pencil (Media) Cannes Lion: Gold (outdoor) Cannes Lion: Silver (outdoor) Cannes Lion: Bronze (promo & activation) Cannes Lion: Bronze (design) Eurobest: Grand Prix (Outdoor) Clio: Silver (Out Of Home) Clio: Silver (Ambient) Campaign Big Awards: Best Of The Best (Digital) Lovie: Silver (Mobile) LIA: Gold (Media Innovation) LIA: Gold (Augmented Reality) LIA: Gold (Utilities) Cannes Shortlist (titanium) Cannes Shortlist (media) Cannes Shortlist (media) Cannes Shortlist (direct) Cannes Shortlist (mobile)