HSBC GLOBAL REBRAND

HSBC Global Rebrand

I was tasked with refreshing HSBC’s airport campaign which had remained relatively unchanged for over a decade. Hundreds of images, thousands of lines, and 96 kilometres of ads later this campaign is now running in most major airports worldwide.

 

HSBC RUGBY 7s

During my time at Saatchis I made several film and print campaigns for HSBC’s sponsorship of the Rugby 7s.