Operation Black Vote
OBV, wanted to mobilise the BAME vote in the run up to the Brexit referendum. The task was simple, make as much noise as possible on a shoestring budget and donated media space. We ran two posters that received 950 million media impressions, and generated over £11m in free media. The campaign was featured in the national and international press.
See Saw Press Campaign Ad Of The Day. BBC Most Read Story. Guardian. It's Nice That. The Drum. CNN. The Independent. Newsweek. Metro. Daily Mail. The Times. The Washington Post. The Standard. Huffington Post. Reddit. Mail On Sunday. Newsnight. Have I Got News For You.
Bullingdon Press Guardian. Daily Mail. Business Insider. Sky News. Campaign. Brand Republic. Creativity Online. Ads of the World. Independent.
The campaign received widespread media attention and was featured on many news and current affairs shows in the run up to the refereundum.