Creative Director.
Copywriter.
Web3 builder.
NFT hoarder.
Bio
Saatchi & Saatchi Ldn (2014 - ‘19), BBDO NY (‘19 - ‘22), Yearn Finance (‘22 - Present)
Barney has spent a decade as a copywriter and creative director working in both London and New York. He’s created award winning campaigns for some of the world’s biggest brands, and his work has received global media coverage. After being ‘in cyrpto’ since 2017, he recently swapped google slides for figma, and made the full time move into web3. He’s currently freelancing at DeFi protocol Yearn Finance, but is always on the lookout for new opportunities.
Barney is an active member of many web3 communities and DAOs including: Fwb, Proof Collective, Bayc, PoP, Protein, Yearn, Azuki, Doodles, Loot and more.
Please find a selection of his work below.
Stats
Creative Direction. Copywriting. Marketing. Brand strategy. Adobe suite. Crypto native. DAO experience. Web3 builder. NFT network.
Awards
Cannes Lion Gold, Cannes Lion Silver, Cannes Lion Bronze x2, D&AD Pencil x4, Clio x2, LIA Gold x3, Eurobest Grand Prix, Campaign Big best of the best, Marketing Excellence Award, SXSW Innovation, One Show Bronze, One Show Merit, Webbies.